In this article I’ll randomly present easy to implement, effective ways to boost the SEO of your WordPress blog.
1. Avoid using capital letters in URLs
Windows servers do not differentiate between uppercase and lowercase, but Unix/Linux servers do. The best practice is generally to make all letters of a URL lowercase.
2. Use unique usernames and passwords
Because of the increase of users on websites requiring login, good usernames are getting scarce. You will need to get creative. Use other languages! Barely anyone is going to know that your username is Kindi (an elvish language) or Daonna (Irish). Some of the most different usernames aren’t English. After coming up with a username, do a quick check. You can use the Internet to get a sense of how unique your username is. Try searching for the username and see what comes up.
3. Research the target audience and aim the site content toward it
Content is the best optimization. Any type of small business SEO optimization on a website is effective only when combined with high quality, unique and relevant content. Remember that understandable and readable content is the best thing you can offer your readers. Use your keywords wisely, and write the text primarily for visitors, not for search engines.
How Do You Do Audience Research That Helps Focus Your Content Marketing?
Research forms a crucial first step of content creation. To stand any chance of getting people to engage with your content, you need to create work that is relevant to their lives — that is, something they care about.
The two things you’ll want to do before you start your content research are:
- Pin Down The Specific Questions You Are Trying To Answer
- Try To Research A Cross Section Of Your Audience
4. Use a sub-folder not a sub domain when possible because Sub-domains do not share link love from the main domain
I strongly urge folks to use sub-folders. Rand Fishkin said they “were able to test this using a sub-domain on Moz itself (when moving…beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword…tracked to the pages.”
5. Use internal linking when possible
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.
Connecting related posts/pages with each other will let Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic.
6. Optimize images
Well-chosen images strengthen your message. You shouldn’t forget to give those images good
alt attributes: alt tags and title tags strengthen the message towards search engine spiders and improve accessibility of your website. For any picture on your site, the alt tag should describe what’s on it. Screen readers for the blind and visually impaired will read out the alt tag text and thus make your picture accessible.
You can also optimize images to cut the load times of your site’s pages by loading appropriately sized images. The images you create in programs like Photoshop and Illustrator look amazing but often the file sizes are very large. This is because the images are in a format which makes them easier to manipulate in different ways. With file sizes upwards of a couple of megabytes per image, if you put these files on your website it would be very slow to load.
7. Use security plugins that strengthen your website’s security by offering all-in-one security solutions
WordPress security is a topic of huge importance for every website owner. Each week, Google blacklists around 20,000 websites for malware and around 50,000 for phishing. If you are serious about your website, then you need to pay attention to the WordPress security best practices. Thankfully, this can all taken care by free WordPress security plugins.
8. Stay up-to-date to avoid running out of date WordPress core versions
Since WordPress is open source, anyone can study the source code to learn and improve it. However it also means that hackers can study it too and find ways to break into websites. A large percentage of website hacks come from out-of-date installations, so always update to the latest version of WordPress.
9. Create a site map in XML format
A site map is an XML file that lists the URLs for a site. It allows webmasters to include more information about each URL: when it was last updated, how often it changes, and how important it is to other URLs in the site. This allows search engines to crawl the site more intelligently.
XML Sitemaps are important for your small business SEO because they make it easier for search engines to find your site’s pages—this is important because search engines ranks web pages not just websites. There is no downside of having an XML site map and having one can improve your SEO, so I highly recommend them. To add a site map to your WordPress site, first thing you need to do is install and activate a WordPress site map plugin. By default, WordPress site map plugins does not enable XML site map functionality, so you will have to turn it on.
Have any more tips or did one of these small business SEO WordPress tips & tricks work for you? Please let me know!
Also published on Medium.