Helpful practical domain registering tips for businesses
Include a place or keywords in your name, if you can
If your business focuses on a geographic region, try to put the place into the name of your domain. When Mikalai Krivenko needed a domain for his business in Hoboken, a specialist, suggested he put “Hoboken” in the name. For $11, Krivenko bought hobokenpainter.com, which shows up at the top of keyword searches that include “Hoboken” and “painter.” Whether its place, or what your company does, Krivenko advises: “Put the most important keyword for your industry in the name.”
Register yourself as the owner of the domain name
Owners make the mistake of not checking to make sure whoever registers their name does so under the owner’s name. It’s very important to be sure you are the domain owner and administrative contact, says Bedord. “It’s just like a piece of property. If you don’t own the property, you can’t sell an existing business,” she says.
It’s an obvious, yet common, mistake made by business owners. Three years after Graham Hunt, 44, started his real estate firm Valencia Property in Spain in 2000, the two-person web design team he hired to build his site split and he had to choose between them. Hunt soon discovered the partner he didn’t choose had registered himself as the owner and administrative contact for the domain name, so Hunt didn’t own his own website. It took three years and he ended up paying the disgruntled partner nearly $6,000 in sales commission fees to get back ownership of the domain, which originally cost just $15.
Helpful practical domain protection tips for businesses
Now imagine the sinking feeling in your stomach when you realize a disgruntled ex-employee, business competitor, or website developer with whom you are in a contract dispute has taken down, hijacked or redirected your website by obtaining control of your name. Unfortunately, these situations are possible if you do not take necessary precautions to protect your domain name. Consider these domain protection tips for protecting your digital property.
What is cybersquatting
The traditional definition of cybersquatting is the practice of registering names, especially well-known company or brand names, as Internet domains, in the hope of selling them for a profit.
How do you protect your domain name from cybersquatting?
The easiest (and cheapest) way to prevent most cyber-squatting is to register a few basic variations of your company name. Hopefully, you have already registered the .COM version of your company name. To be safe, register the .NET and .BIZ variations. Some companies also register the .ORG and .INFO variations for extra safety.
How do you protect your domain name from Porn Funnels?
The easiest and cheapest way to protect your company from porn funnels is to register common variations of your domain before someone else does.
Variation of your domain name can sometimes be used by ‘porn pirates’ to ‘funnel’ traffic into a pornographic website because operators of some adult web sites use almost any method to attract new visitors.
The more widespread method used by ‘porn pirates’ today is registering a slight variation of a popular site to capture traffic from customers who mistype your URL.
What are Sneaky Online Competitors?
A sneaky online competitor is someone who steals business away from you or to ruin your reputation by misrepresenting a digital property associated with your business. It is also common for a competitor to register a close variation of your digital properties for the sole purpose of diverting your customers into visiting their site.
How do you protect your company’s domain name from sneaky competitors?
- Establish a policy to deal with sneaky competitors
- Monitor new registrations. Use a monitoring service that alerts your company about potentially infringing names.
- Register defensive names. Register all common misspellings of your name.
- Join communities that represent interests of trademark and copyright owners.