Contributor: Writers and Bloggers Guide

Please read through contributor guide and expectations before submitting a contributed article/blog post. We continue to perfect our platform and our process, so we’ll keep updating this guide from time to time. Therefore it’s a good idea to read through it again every once in a while.

I. Why we have a contributor program

Our staff writers are awesome, that’s a fact, but they don’t know everything. They don’t have time to get into the expert details of various fields and often don’t have the hands-on experience. That’s why we have a platform where we can have experts from various industries share their original insights with our readers, bringing them fresh and new perspectives.

We’re looking for experts who want to become frequent contributors, as well as to establish relationships with PR intermediaries. However, we’re going to set the bar high, and only say ‘yes’ to awesome and insightful writers.

But if you’re going to contribute articles, you probably want to know what exactly everybody is getting out of the deal. I’d say the following points pretty much sum it up:

What Moikabi Post gets:

  • More articles published on our site, which translates to more views — which we love
  • More diverse content and topics that our staff writers don’t have the expertise to cover extensively
  • Possibility of discovering new talent: writers, bloggers etc.

What you, the contributor, gets:

  • Great exposure! And it doesn’t hurt that it’s on a respected platform that’s selective when it comes to contributed content
  • Editorial feedback — it’s great getting published, but it’s even greater to get the feedback to make it easier to get published again
  • SEO and sharing on social media
  • The possibility of receiving direct publishing access and becoming a full-fledged ‘Moikabi Post Contributor’

So far we’ve had great experiences with new contributors and built great relationships. But now it’s time for the stuff that matters most, how to actually write a good post for Moikabi Post.

II. Before you write:

Length: Pieces typically run about 600 to 1500 words, though longer is OK. More than 1,500 words, however, usually is not.

Topics: Our content educates and motivates. Our editors are looking for articles/blog posts that inspire, give insight into current trends and offer actionable takeaway tips.

Distinct message: We’re looking for fresh perspectives on topics our readers care about. To ensure you’re offering an original idea:

a. Search the site. You’ll discover what topics our readers enjoy and what we’ve already written on a topic. Make sure the article/blog post you pitch offers something our readers and editors haven’t seen.
b. Consider your personal experience. What problems have you overcome? What unique perspectives can you bring? Tell that story.
c. Look to current events. News events and industry changes might spark an article or blog post only you can write. Consider if you have insights into how a change might impact current practices and how business owners can be prepared.

Actionable advice: Stories that don’t give readers actionable advice or takeaways likely won’t be selected for publication. To us, advice means usable, numbered tips readers can put to use right away. Tips should be clear enough for a reader to put into action right away. The best tips are often ideas our readers haven’t seen before but offer them a new solution to a common problem.

Trustworthy sources: Be savvy about the sources you cite. Rely on primary sources as much as possible. And remember — Wikipedia crowdsources information from the public and doesn’t always offer the most accurate information. In general, we like to see writers weave in at least a few links to outside websites (not Moikabi Post or their own company) where readers can find more information or additional resources on the topics discussed


Please note: While contributors may say they are working on an article/blog post for Moikabi Post when they approach public relations professionals or potential sources, contributors ARE NOT members of the Moikabi Post staff and should not represent themselves as such at events or in communications with sources.

III. Before submission: Steps to take

For your article/blog post:
Proof your article/blog post. Sloppy work won’t be accepted by our editors. If your piece is riddled with typos and/or factual errors, it will not be accepted.

Check our style guidelines. Moikabi Post has special guidelines for things such as capitalization, terms and punctuation. This guide is listed at the end of this document. Check your article/blog post against it before submitting.

Link to your sources. If you quote someone or cite a statistic, link out to your source. This will help readers learn more about a topic and bolster your writing. Additionally, not having these links could slow the publication of your article/blog post. Don’t expect that your editor will do your legwork for you. Please link to the original source.

If you interview someone, please say so in the piece. Your editor and the reader will want to know that you have conducted original reporting.

Disclose any financial relationships. Please acknowledge financial relationships, if any exist, with the companies or individuals you write about or link to. This disclosure is very important to us and our readers. Violating this rule could lead to your article/blog post being removed from the site or the end of your ability to contribute to the site. If you have questions, please talk to your editor.

You cannot receive money from a business or person in exchange for writing about them. It is also against our policy for contributors to sell links in their articles/blog posts to people or companies. Contributors found to be violating these policies will be barred from publishing in our network.

Support your argument with multiple examples: Prove your argument. Please use more than just one example (of a company, study, entrepreneur, etc.) to illustrate any point you make. We tend NOT to accept articles/blog posts about a single person or company, unless that person or company is very well-known (e.g. Bill Gates or Apple).

Tell us if it’s timely. Articles/blog posts with a time peg can move through the queue more quickly. If there is a time peg (a Christmas piece, for example), put a note to that effect on the subject line so an editor can see that more easily.

Submit original work. Work you didn’t write is not acceptable. Warmed over posts (something you published previously with just a few new tweaks added) are also unacceptable. (Know that we usually spot these, and they make us very, very unhappy).

Make sure your article/blog post isn’t overly self-promotional. Mentions of your company, book or skillset should be used to demonstrate your expertise on a topic. The effect should serve to educate, not advertise. Articles/blog posts that excessively promote your brand, company or product likely won’t be published. Excessive links to your products or initiatives will likely be deleted. (One or two links are fine. 10 are not.)

For your author profile:
Provide the following to your editor:

Submit a unique email address that will be used by the author (or publicist) to log into our content-management-system account. If you are a publicist who represents multiple people who write for us, we will need a different email address for each individual.

IV. After your submission: What to expect

  1. Due to the large volume of submissions we receive, contributors should expect to receive a response within 6-8 weeks. If you have not heard from us after 10 weeks, your pitch/article/blog post was likely rejected.
  2. If the article/blog post is accepted, an Moikabi Post editor will create a profile for the author in the Content Management System (CMS). Once you receive an onboarding email from our CMS, you will be asked to upload a two- to three-sentence bio and your headshot (high quality only, please) in our system, along with the social media handles you would like to include. For your professional bio, don’t use superlatives or overly promotional or personal language. Provide the city of the company’s headquarters and where the contributor is located, if different. Hyperlink your company name and any published book, if you’d like
  3. Accepted articles/blog posts will likely require revisions. Your editor will likely have questions or suggestions. If your piece is sent back to you for rewrites, questions, etc., an editor will put it into check-out mode and send it to you as an email link. Any changes you make (and save — don’t forget that step!) will be viewable on our end, too. Be sure to submit the article/blog post again when you are finished and an editor will review.
  4.  You will receive an email alert when your piece runs.

V. Contributor Style guide

  • No serial commas: apples, oranges and bananas — not apples, oranges, and bananas.
  • The dashes we use have double hyphens and spaces: The CEO — whom the board tried to fire — addressed the scandal. We don’t use em dashes or, heaven forbid, hyphens for dashes.
  • Commas and periods go inside the end quote marks. ALWAYS.
  • No double spaces after periods. To repeat: NO DOUBLE SPACES AFTER SENTENCES.
  • Appropriate sourcing of quotes: This means that quotes should be attributed to a source, e.g.:
    • “Blah, blah, blah,” Warren Buffett told me in an interview? -OR-
    • “Blah, blah, blah,” Warren Buffett said in an interview with the New York Times.
  • Single quotes belong only around quotes within quotes and in headlines and subheads. NOWHERE ELSE.
  • Put in your own hyperlinks. Don’t put URLs in parentheses and expect us to link them.
  • Use one-sentence paragraphs sparingly. Too many makes your piece clunky. Two to three sentences is an ideal paragraph length.
  • Percent is used as a word. Never use %, except in charts.
  • Subheads (copy that breaks up long chunks of text) should have the same, parallel format.
  • If the first hed is a full sentence, they all should be. If one has a verb, they all should have a verb.
  • Don’t use links in subheads. Use them only in your text.
  • Don’t capitalize the words in subheads, after the first word.
  • Don’t forget that women hold up half the sky. If you must use “he,” also use “she.” Get around this awkward construction, at least sometimes, by pluralizing your pronouns. Instead of “An employee has his job to do,” make it “Employees have their jobs to do.”
  • A company or organization or government agency is an “it,” never a “they.” For the possessive pronoun, when you refer to possession by a single person or company, use “its,” not “their.” Similarly, when you write about a company’s web audience, mention “the audience’s members” before saying “them.” An audience is not a “them.”
  • Be consistent: If you start with the pronoun “you,” stick with it. Avoid mixing “we,” “I,” “he/she” and “you” all in the same article/blog post.
  • Be consistent, Part II: Stick with the same verb tense throughout. Remember that the present perfect tense (“That company has followed the same policy for years”) expresses ongoing, habitual action.
  • Check for repetition of the same words, points and themes. That?s just poor writing.
  • Numbers under 10 are written out (unless appearing with the word “percent.”) Numbers 10 or higher are written as numerals (unless they start a sentence). Years are always expressed with numerals. Use “more than” rather than “over” with numbers.
  • Check quotes with reliable sources. Brainyquote and unedited blogs are not reliable.
  • If you must use jargon, particularly abbreviations and acronyms nobody else knows, spell these out on the first reference (followed by the abbreviation in parentheses). Avoid “SMB” altogether. We don’t like that one. In fact, we hate it.
  • Names: For the first reference, use the full name: Mark Zuckerberg. For subsequent references, use the last name only. Even if Mark Zuckerberg is your best friend, even if he was the best man at your wedding, don’t call him “Mark” in copy.