If you’ve just started your business or are new to the entrepreneurial world, then building your online presence is time-consuming and, at times, frustrating. But building your online presence is less time-consuming and less frustrating if you know where to start.
Here is how to start building your online presence:
Online presence step 1: Register a domain name
What is a Domain Name?
A domain name is your website name. A domain name is the address where Internet users can reach your website. Domain names may consist of a combination of letters and numbers, and be used in combination of the various domain name extensions, such as .com, .net and more.
Examples of Domain Names
How to Register Your First Domain Name
Getting a domain name involves registering the name you want with an organization called ICANN through a domain name registrar. For example, if you choose a name like “example.com”, you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.
Examples of Domain Name Registrars
- Google Domains
- Network Solutions
Online presence step 2: Create an email account
What is Email?
Electronic mail (email) is a method of exchanging messages between people using electronics. Email operates across computer networks, which today is primarily the Internet. Some early email systems required the author and the recipient to both be online at the same time. Today’s email system is a store-and-forward model. Email servers accept, send, deliver, and store messages. Neither the users nor their computers have to be online simultaneously; they need to connect only briefly, typically to a mail server or a web mail interface, for as long as it takes to send or receive messages.
An email address identifies an email box which receives email messages. A specific example is [email protected]. An address consists of two parts. The part before the @ symbol identifies the name of a mailbox. This is often the username of the recipient, e.g., nathaniel. The part after the @ symbol (domain) is a domain name for the mail box, e.g., a company’s domain name, example.com.
Examples of Email Hosting Service Providers
What is social media?
Social media itself is a catch-all term for sites that offer radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
How Do You Choose the Right Social Network?
One of the most important steps in launching a successful social media brand is choosing the right platform to connect with your audience. The important question to ask when choosing a social network is:
- Do your current and potential customers/fans spend time on the social network?
Examples of Social Networking Services
- Google Plus
How to Promote Your Social Media Profiles
- Celebrate moments. You’re sure to have amazing moments at your company that are awesome to share, a fun Friday afternoon BBQ or a promotion for someone on the team. Share something exciting, funny or behind-the-scenes, just as you’d share a moment that happened with your family or friends. Remember to use language and tone that’s in line with your brand.
- Publicly recognize and congratulate a colleague for doing an incredible job.
- Tell your story of what it feels like to love what you do or where you work.
- Reach out and send customers a personal voice greeting for a birthday or any other occasion. It’s a little thing that most people still don’t know about, so it’s a great way to surprise customers or clients to let them know you’re thinking about them.
- Start with the profile picture. When someone lands on your profile, the first thing to catch their eye is your profile picture.
- Use hashtags. Hashtags are kinda like when you use a specific keyword within an article to make it rank higher in the search engines. When you use them, you are targeting your tweet to the people using the words you’ve included in your hashtags. Don’t include too many hashtags.
- Follow Others. Following other Twitter users is a great way to discover people and businesses with similar interests and to find interesting sources of information. Another great benefit from doing so is that you can also get more eyeballs on your content. Fact is a lot of people take a look at your Twitter profile when you follow them. So, if you follow people in your own niche who share your topics, there’s a good chance to get them to also follow you.
Online presence step 4: Build a website
What is a website?
A website is a central storage of various web pages that are all related and accessed by visiting the home page using a browser. To view a website requires a browser (e.g. Internet Explorer, Edge, Safari, Firefox, or Chrome). Tim Berners-Lee built the first website at CERN and put it online August 6, 1991. You can visit and browse the first website at the http://info.cern.ch/ address.
2 things you need to decide on before stating on your website
Choose a website building platform. Before you start worrying about colour schemes, you’ve got to decide what platform you’re going to build your website with.
Examples of website building platforms are WordPress, Drupal, and Joomla.
You also need to choose your type of website from the following or come up with your own type of website:
- Blog or Personal Website
- Business Website
- Job Board
- Business Directory
- Question & Answer Website
- Non Profits and Religious Websites
- Portfolio Websites
- Online Communities
- Coupon Website
- Auction Websites
- Multilingual Websites
- Knowledge-base / Wiki Websites
- Pod-casting Websites
- Niche Affiliate Websites
- Photography Websites
- School or College Websites
- Private Blogs
- Family Blogs
Online presence step 5: Get a web host
What is a web host?
A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Special computers called servers host and store websites.
Examples of web hosts
- HostGator Cloud
- A2 Hosting
- Bluehost Cloud