How to start a business blog that attracts new customers
Why should a business blog?
Every business needs to start blogging to:
- Drive traffic to its site
- Get potential leads
- Become an authority and expert in its niche
- Connect with people interested in the business’s products and services
- Gain long-term wins and benefits through an accessible medium (the internet)
- 81 percent of companies consider blogs “useful”, “important” or “critical”
- Companies that published 16+ posts per month got almost 3.5X more traffic than companies that published 0-4 monthly.
- 47 percent of buyers viewed 3-5 pieces of content before engaging with a sales rep.
- 58 percent of marketers voted for “original written content” as the most important type of content
Your steps to getting started
- Setup a blog using either WordPress or Joomla or Drupal.
- WordPress is the best choice for beginners because it is easy to use, it works well for small to medium-sized websites, blogs, and smaller e-commerce stores. WP is also lightning fast in terms of setting up and running your blog fast. WordPress is also not only beginner-friendly, but also budget friendly, and free. WordPress has a community of developers who have a support forum for people to learn about WordPress and its plugins for free.
- Joomla is a great platform for e-commerce or social networking websites, but it requires a basic understanding of technical skills.
- Drupal is the most difficult, but also the most powerful. It requires a familiar understanding of HTML, CSS, and PHP.
- Create Your Content
Your blog’s tone will become your business’ tone and voice, choose the proper one for your blog posts, and create content with a specific target reader in mind. Remember to have a variety content types – Video, texts, texts & images, infographics, and podcasts.
- Publish your content
Consider the following when publishing your content:
- Design and Usability First
- Layout and Formatting. A full block of text is difficult to read
- Use of headers, subheadings, bullets, and numbered lists.
- Publication frequency. A content calendar is important.
- Publishing during peak times